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About Me

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I am currently working as a Product Design Manager at Sitemate as well as Freelancing on the side. 

I am always fascinated why things are the way they are and how do we further enhance these experiences to make them more memorable. Through my experiences as a product designer, I realised the thing I was most passionate about was designing an experience to inspire others whether it be through the physical world or the digital world.

2022 - Present

Product Design Manager

As a T-shaped product designer manager at Sitemate, I am heavily involved in the E2E process across multiple teams. Currently working across 5-6 workstreams and assisting with product stratergy through to the delivery 

  • Preparing high level concept designs to review internally, and with customers to conduct research when required

  • Preparing detailed designs, UX flows and Acceptance Criterias for wider team

  • Creating information architecture diagrams to explain how different product areas/components relate to each other

  • Directly collaborating with engineers during the development cycle, assisting in coordination of in flight work and demo reviewing work completed

  • Establish and promote design guidelines, best practices, and standards

  • Main product designer for Sitemate's flagship products Dashpivot and Sitemate Mobile. Collaborate with multi-disciplinary leadership team across design, product and engineering (Growth, Infrastructure, Web and mobile) and deliver features in an agile environment.

  • Led end-to-end product design and delivery, including highly requested features such as Archiving and Improved formulas across web and mobile.

  • Contributed to the company's rebranding efforts, designing and updating the company design systems to ensure a consistent brand experience across all partner communications and platforms.

  •  Conducted interviews with internal users and stakeholders to identify pain points and areas for improvement.

  • Utilised user-centred design principles to create a streamlined and intuitive user experience, resulting in increased partner satisfaction and engagement.

  • Collaborate with multi-disciplinary leadership teams across design, research, product and engineering.

  • Synthesised research insights, data, current state analysis, and best practices to identify key opportunities for product improvement.

  • Provided build support to the engineering team for design implementation.

  • Created user journeys, user flows, wireframes, prototypes, and low-to-high fidelity designs

  • Collaborated with the Design Team to receive and give feedback on designs and achieve a more consistent experience at Sitemate as the company grew and scaled

  • Ensured designs met accessibility standards (WCAG 2.1)

  •  Created design specification and documentations

2019 - Present

Freelance Designer

As a freelance designer, learning to take on various projects has been extremely rewarding. Projects ranging from website design to illustrations has tested myself as a designer. ​

  • Building websites for financial Consulting Start-ups and their sub-brands

  • Creating brand image and logo designs

  • Producing promotional flyers/posters

  • Illustrating commission artworks and designs for companies and individual clients

  • Designing digital visual effects and motion graphics

2019 - 2022

Graphics Designer

Designing for an international finance company has challenged me to become a more flexible designer, learning to accomodate to local and international clients. These jobs range from everyday content to larger projects such as UI Design.​

  • Producing web page designs for the company's official website and landing pages

  • Generating GIFs and Emails advertising promotions and announcements to clients

  • Creating promotional and weekly content to increase client revenue

  • Designing official company documents and weekly reports for internal affairs



2021 - 2022

Google UX Design


2013 - 2019

Bachelor of Interior Architecture and International Studies

University of Sydney Technology

2018 - 2019

​Kyoto University of Foreign Studies

Studied abroad in Japan for 2 Semesters.

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