First product design hire; shaped MVP products from concept to Series A as a hybrid Product Designer–Product Manager, owning end-to-end product outcomes from design through to delivery and production monitoring.

Led end-to-end design of the MVP across web and mobile within the first three months — creating detailed designs, UX flows, and interactive prototypes across multiple product streams including Growth.

Own architectural design decisions and information architecture for the core platform — creating comprehensive IA diagrams, leading IA overhauls, and establishing scalable UX patterns across multiple products.

Explore multiple design solutions independently for complex features, considering trade-offs and presenting recommendations to leadership with supporting user research and data.

Defined and evolved the design system — designing new components and patterns, driving adoption with engineering via Storybook, and embedding WCAG 2.1 accessibility standards across the product suite.

Lead full research cycles — building prototypes, conducting user interviews, and synthesising qualitative and quantitative data to influence roadmap priorities and feature scope.

Co-own product vision and roadmap with the founder, translating business goals into clear design objectives and influencing quarterly planning through user-driven evidence.

Collaborate hands-on with engineers daily — reviewing implementations against designs, coordinating delivery in Jira, and managing cross-product dependencies and scope trade-offs.

Own production quality for my workstream — triaging customer-reported issues, identifying UX patterns in support requests, and driving root-cause design improvements.

Led recruitment of 10 designers in the past year, developing assessment frameworks and mentoring emerging designers into product design leadership roles.