About Me
I am currently working as a Product Design Manager at Sitemate as well as Freelancing on the side.
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I am always fascinated why things are the way they are and how do we further enhance these experiences to make them more memorable. Through my experiences as a product designer, I realised the thing I was most passionate about was designing an experience to inspire others whether it be through the physical world or the digital world.
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2022 - Present
Product Design Manager
Sitemate
As a T-shaped product designer manager at Sitemate, I am heavily involved in the E2E process across multiple teams. Currently working across 5-6 workstreams and assisting with product stratergy through to the delivery
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Preparing high level concept designs to review internally, and with customers to conduct research when required
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Preparing detailed designs, UX flows and Acceptance Criterias for wider team
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Creating information architecture diagrams to explain how different product areas/components relate to each other
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Directly collaborating with engineers during the development cycle, assisting in coordination of in flight work and demo reviewing work completed
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Establish and promote design guidelines, best practices, and standards
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Main product designer for Sitemate's flagship products Dashpivot and Sitemate Mobile. Collaborate with multi-disciplinary leadership team across design, product and engineering (Growth, Infrastructure, Web and mobile) and deliver features in an agile environment.
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Led end-to-end product design and delivery, including highly requested features such as Archiving and Improved formulas across web and mobile.
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Contributed to the company's rebranding efforts, designing and updating the company design systems to ensure a consistent brand experience across all partner communications and platforms.
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Conducted interviews with internal users and stakeholders to identify pain points and areas for improvement.
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Utilised user-centred design principles to create a streamlined and intuitive user experience, resulting in increased partner satisfaction and engagement.
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Collaborate with multi-disciplinary leadership teams across design, research, product and engineering.
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Synthesised research insights, data, current state analysis, and best practices to identify key opportunities for product improvement.
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Provided build support to the engineering team for design implementation.
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Created user journeys, user flows, wireframes, prototypes, and low-to-high fidelity designs
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Collaborated with the Design Team to receive and give feedback on designs and achieve a more consistent experience at Sitemate as the company grew and scaled
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Ensured designs met accessibility standards (WCAG 2.1)
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Created design specification and documentations
2019 - Present
Freelance Designer
Jennyyuedesign
As a freelance designer, learning to take on various projects has been extremely rewarding. Projects ranging from website design to illustrations has tested myself as a designer. ​
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Building websites for financial Consulting Start-ups and their sub-brands
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Creating brand image and logo designs
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Producing promotional flyers/posters
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Illustrating commission artworks and designs for companies and individual clients
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Designing digital visual effects and motion graphics
2019 - 2022
Graphics Designer
BCR
Designing for an international finance company has challenged me to become a more flexible designer, learning to accomodate to local and international clients. These jobs range from everyday content to larger projects such as UI Design.​
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Producing web page designs for the company's official website and landing pages
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Generating GIFs and Emails advertising promotions and announcements to clients
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Creating promotional and weekly content to increase client revenue
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Designing official company documents and weekly reports for internal affairs
Programs
Education
2021 - 2022
Google UX Design
2013 - 2019
Bachelor of Interior Architecture and International Studies
University of Sydney Technology
2018 - 2019
​Kyoto University of Foreign Studies
Studied abroad in Japan for 2 Semesters.