Fish Talk Global Website
The Fish Talk Global website is a freelancing project built on WIX for a small educational business that provides multilingual classroom training courses and one-on-one career coaching to optimise career prospects for clients. Being a community based business, they required a chinese and english blogging space along with a notice board to promote their upcomming events and seminars. Working as the Designer, I was also required to redesign the logo and branding of the business.
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Evolving the Logo
Old Design
New Design
The original logo was refined to bring out more characteristics of the business. From the colour to the original logo, I wanted to adjust it to a more vibrant yellow that is more refreshing to appeal to the users who are university students or graduates.
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Including the english and chinese name of the business make the logo more universal as they have both chinese and english clients.
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I wanted to express the comminity characteristic of the business by designing the fish to gravitate towards the "talk", a space of exchange in knowledge.
Old
#E4B423
New
#F8B93B
Visual Design
Once the logo was established, a collage of images and tonal colours were gathered to create a consistent theme throughout the website. Since the hero colour of the logo was yellow, the use of multiple tones of grey were utilised to accent the yellow and maintain a educational and professional visual design.
